Video Optimization (Video SEO): Many businesses underestimate the power of video optimization in the internet realm. It is a little-known fact that YouTube (not Bing), is the second largest search engine on the web. Having a powerful video to convey your business’s message can do wonders for your company. After creating your video, it can be infinitely beneficial to rank your video among a primary search term. It’s like showing a commercial to a supremely motivated potential buyer.
There are so many reasons to do video marketing. Did you know that…
- YouTube is the number 2 search engine behind Google?
- More than 300 million people visit YouTube every month?
- More than 12 billion videos are seen each month?
Video is much more engaging than having to read a bunch of text. Because people like watching videos, your message will be heard by your audience.
Video also converts higher than anything else, meaning that your business will get more out of your online presence.
A video marketing campaign done well can make your videos rank on relevant keyword searches.